Ghassan Aboud’s Crystalbrook Collection celebrates new art-inspired Cairns hotel

Crystalbrook Collection Founder Ghassan Aboud has unveiled the Group’s spectacular new hotel, Bailey, at an event filled with art, entertainment, sparkle and excitement.

Over 250 of Queensland’s leading business people along with dignitaries, including The Honourable Annastacia Palaszczuk MP, Premier of Queensland and Mr Dave Stewart, Director-General, Department of the Premier and Cabinet for Queensland.

“From the outset can I please acknowledge Mr. Ghassan Aboud, the owner of Crystalbrook Collection. And Ghassan, can I say that’s it’s an absolute pleasure that we’re all here with you tonight celebrating the wonderful opening of this new hotel. Welcome Ghassan,” Annastacia Palaszczuk said.

“Bailey exceeds my expectations,” said Mr Aboud. “I am honoured to have had such a wonderful selection of supporters attend Bailey’s opening ceremony. The hotel really is a work of art and I look forward to seeing the hotel showcase partnerships with many more local artists. I want Bailey to be an ever-evolving every changing home for art in all its forms – this could be dance, song, painting, literature, jewellery design – anything is possible.”

About Bailey, a Crystalbrook Collection Hotel

Bailey is located in the heart of Cairns cultural precinct and just a stone throw for the Esplanade boardwalk and lagoon, Bailey is adorned with Australian artwork and features 225 spacious guest rooms and residences, three restaurants and bars, meeting spaces for up to 150 people, a rooftop mezzanine plunge pool and a 24-hour fitness centre. 

Bailey is the child of Crystalbrook Collection, an independent Australian tourism and hospitality company with a focus on innovation and sustainability. Crystalbrook Collection is reinvigorating the modern hotel experience while maintaining a distinct personality, sense of sophistication and responsible luxury.

Each of the group’s six hotels and resorts draw inspiration from interiors, art, design, music, food and technology to create distinct and tailored experiences for its guests.

Bailey and the arts

Bailey’s carefully curated personality is modern, innovative and with a true appreciation for all the arts. Bailey chooses the path less travelled. The type of character you’d find at the local farmer’s market or exploring the latest museum exhibition. Bailey loves originality, individuality and attention to detail. 

Bailey sees art as a powerful tool to break down barriers, provoke constructive thought, encourage empathy and question our own prejudices.  Creating a new cultural hub, Bailey will play host to an ever-evolving array of artforms across music, dance, painting, sculpture, literature and film to make art accessible, inclusive and empowering.

The hotel features dedicated art spaces in the public areas as well as celebrating a different artist on each of the 12 floors. As a Cairns local, the hotel may have a soft spot for arts from the region but those from further afield will also be celebrated. 

Bailey will also host an ongoing art programme covering everything from evening workshops to poetry recitals, and dance performances; no area of the hotel is off limits. At launch, Bailey will partner with Mainie Australia, Cairns Indigenous Art Fair and TAFE to showcase the works of local artists and students with a programme of opening festivities.

About Crystalbrook Collection

Crystalbrook Collection is one of Australia’s leading sustainable and innovative independent hospitality companies. Each hotel in the portfolio carries an authentic expression of its location, a passion for responsible luxury, considered design and a twinkle of fun for a uniquely enriching experience.

The Group also owns and operates Crystalbrook Station and its subsidiary pastoral businesses, Crystalbrook Lodge, Crystalbrook Superyacht Marina, and the 90-foot motor yacht MV Bahama. 

Crystalbrook Collection and Ghassan Aboud Group

Crystalbrook Collection is owned by accomplished entrepreneur and philanthropist Ghassan Aboud. Ghassan Aboud Group is a multi-business conglomerate engaged in automobiles, real estate, retail, bespoke catering, media and logistics. In business for more than two decades, the group operates from its global headquarters in the United Arab Emirates with offices in Australia, Belgium, China, Jordan and Turkey.

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